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Troy Hanson

Inception
Vice President of Brand Partnerships
Troy Hanson is the Vice President of Brand Partnerships at Inception. Inception is fast becoming the leading 360 & VR destination of choice for premium content for millennials. Inception launched in October 2016, with apps on Oculus Rift, Samsung Gear, iOS, Android, Google Daydream and HTC Vive, with Sony PlayStation coming soon. Inception utilizes a unique combination of proprietary technology, publisher relationships, a distribution platform and exclusive content formats and rights, to deliver the most engaging VR experiences. Inception works with some of the biggest entertainment names in the world, including the world’s top DJ duo Dimitri Vegas & Like Mike, Time Out magazine, and the Dali Foundation.

Prior to Inception, Troy spearheaded integrated sales efforts for NBC Universal, Comcast Entertainment, ComicCon, The Golf Channel and Walt Disney Studios. He has helped companies achieve dramatic market success and revenue growth, and he has been instrumental in taking companies to the next level. He is known as being an agency for the agencies, helping to develop advertising, branded entertainment and integrated platforms for blue chip companies like Samsung, Lexus, American Express and more. Troy prides himself on creating campaigns, partnerships and marketing platforms that set the bar, while returning a measurable ROI.