As SVP of Virtual Reality at HTC, Rikard manage the global VR app store business and mentor Vive X companies. Prior to HTC Vive, Rikard successfully built up several international businesses in Video on Demand, YouTube MCNs and eSports, as the CEO for MTGx and Chief Digital Officer at Modern Times Group. At Google, he was Global Marketing Director of Mobile and Social Advertising and prior to this ran marketing for all Google’s products in Europe. He co-founded of Scandinavia Online (AOL of Nordics) and was the CEO of Xlent Strategy Consulting. Founder of Women in Tech (WIT) and Women in VR (WIVR) in Europe. Future Astronaut with Virgin Galactic. MSc from SDA Bocconi (Italy) and BSc from Chalmers University of Technology (Sweden).